Even in 2023, the War for Talent rages on. It’s like looking for talent in a haystack. In case you haven’t realised it yet: an annual team activity and casual Fridays don’t make the difference these days.

Fortunately, there is such a thing as employer branding. The most powerful recruitment tool you just have in-house! Those who create job happiness for their employees create an army of loyal, creative and productive talent. Companies and organisations that engage employees, keep them happy and communicate about it … Those are companies that aim for the ideal candidates in the War for Talent.

They are essential for your company, those talents. That is why we give you 8 principles of employer branding so that you not only find the ideal candidate, but also retain them. Enjoy!