Written by Iliana Luca

18 July 2024

3:40 pm

Zoutman’s unsalted opinion on Jobtoolz

Let’s step back to 2016, the year Usain Bolt once again claimed Olympic gold and Beyoncé released her iconic album “Lemonade.” However, most notably for us, 2016 was the year Jobtoolz was born, with Zoutman as one of our earliest partners. This collaboration deserves special recognition!

To understand the impact we’ve had, we interviewed Annelies Tessier, HR manager at Zoutman. She shared her candid thoughts about Jobtoolz. 🧂

Curious to learn more? Download the full case study here 💪

Zoutman, a Belgian family-owned company with over a hundred employees, is dedicated to expanding their team of skilled professionals to meet their growing ambitions.

Specializing in both salt production and processing, they provide essential salt for the food industry and road salt to keep our winter roads safe. Their role is truly indispensable!

“Jobtoolz is not the same platform it was eight years ago. With numerous new features and innovations, it’s clear they are committed to evolving and enhancing user experience. We fully support this ambitious approach.”

From piles of papers to digital efficiency

To uphold their stellar reputation, Zoutman relies on a steady flow of employees. With 450,000 tons of sea salt shipped each year, they need a lot of helping hands, making an efficient recruitment process essential.

Before partnering with Jobtoolz, their recruitment was a cumbersome process involving endless Excel sheets, overflowing mailboxes, and stacks of paper. It’s hard to imagine that was once the norm!

The transition to Jobtoolz transformed everything. They moved from disorganized paper piles to a streamlined digital system, complete with a user-friendly Applicant Tracking System (ATS) and an engaging job site. This shift created a cohesive recruiting process that seamlessly integrates marketing and HR.

Now, thanks to Jobtoolz, Zoutman operates with greater efficiency, strengthens their employer brand, and focuses more effectively on attracting top talent. What a transformation! ✨

Zoutmans employer brand: strong, stronger, strongest 

Zoutman has always had a robust employer brand, but in the fierce War For Talent, there’s no such thing as being too strong. 💪 With Jobtoolz, they’ve developed a careers site that perfectly aligns with their vision and mission. The biggest advantage? Zoutman can easily and intuitively update their job site without needing any technical expertise. This is incredibly useful, especially since their marketing team frequently devises creative campaigns.

A positive candidate experience is key to a powerful employer brand. Thanks to Jobtoolz, Zoutman can effortlessly keep candidates informed with email templates, bulk promotions, and other convenient features. As Annelies puts it, “Zoutman has never received negative feedback from applicants because the recruitment process is simply so transparent and clear.” And that’s the unvarnished truth. 🧂

Curious about the extra salt mile Zoutman traveled in their Jobtoolz journey? Discover all the details in our case study: Zoutman X Jobtoolz. 💪

Take your recruitment to the next Level 👇