{"id":7802,"date":"2023-06-11T13:58:48","date_gmt":"2023-06-11T12:58:48","guid":{"rendered":"https:\/\/jobtoolz.com\/?p=7802"},"modified":"2025-05-27T10:59:23","modified_gmt":"2025-05-27T09:59:23","slug":"7-employer-branding-tips","status":"publish","type":"post","link":"https:\/\/jobtoolz.com\/BE_NL\/7-employer-branding-tips\/","title":{"rendered":"7 Employer branding tips"},"content":{"rendered":"

Employer branding is helemaal in! De It-girl (of boy) van jouw bedrijf! \ud83e\udd29<\/strong><\/p>\n

Steeds meer organisaties en bedrijven willen zich in de markt zetten als \u2018#1 best employer\u2019. Het opbouwen en onderhouden van een aantrekkelijk employer brand is d\u00e9 manier voor werkgevers om het beste van zichzelf te tonen. \ud83d\udcaa<\/strong><\/p>\n

Maar hoe pak je dat nu precies aan? Wij delen 7 tips om je employer brand de boost te geven die het verdient.<\/p>\n

<\/p>\n

Meteen naar de essentie? Download dan onze whitepaper: Je employer brand als fundament van jouw rekruteringsproces.<\/a> \ud83d\ude0e<\/p>\n

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7 tips om je employer brand de boost te geven<\/h2>\n

1. Medewerkers versus employer branding<\/h3>\n

Wat zouden je huidige medewerkers tegen vrienden zeggen over jou als werkgever? Wat zijn volgens hen de features van jouw bedrijf? Wat maakt jouw bedrijf uniek? En waarom zouden mensen bij jou willen werken?<\/p>\n

Heel wat vragen die een simpele personeelsenqu\u00eate kan beantwoorden. Na het verzamelen van feedback ontwikkel je de juiste boodschappen en inzichten die je als werkgever wil uitdragen. Bonus? Door zo\u2019n enqu\u00eate weten je medewerkers ook dat je \u00e9cht om hen geeft.<\/p>\n

2. Implementeer positieve veranderingen in jouw employer brand<\/h3>\n

Na de resultaten van jouw personeelsenqu\u00eate is het logisch dat je start met de doorvoering van nodige positieve veranderingen. Ja, PO-SI-TIEF! Communiceer open en eerlijk over die veranderingen, deel resultaten en actieplannen met je medewerkers. Er zal niets van de een op andere dag veranderen, maar als er veranderingen zijn is de kans groter dat ze helemaal opgaan in het verhaal.<\/p>\n

3. Employer branding start bij je website<\/h3>\n

Nog geen careersite of jobsite op je branding website? Da\u2019s echt een no-go, want da\u2019s h\u00e9t kanaal bij uitstek om sollicitanten te overtuigen, maar ook om ze weg te jagen. Of jouw career site een schot in de roos is, of niet, hangt allemaal af van de user experience (UX) die je biedt.<\/p>\n

Wanneer Een potenti\u00eble sollicitant die minutenlang moet wachten tot een pagina laadt of een ellenlang formulier moet invullen vooraleer hij zijn cv kan indienen, raakt snel gefrustreerd, gooit de handdoek in de ring en haakt af.<\/p>\n

Overtuig potenti\u00eble kandidaten met woorden en beelden waarom hij of zij bij jou aan de slag moet. Zet je medewerkers in als ambassadeurs en laat hen authentieke verhalen vertellen voor de camera. Third party endorsement doet wonderen!<\/p>\n

4. Word sociaal op sociale media<\/h3>\n

Iedereen verwacht social media aanwezigheid van bedrijven en organisaties – en terecht! Als je wil stralen, dan laat je het niet bij je career of jobsite. Veel organisaties zetten hun geld in op social media. Een logisch gevolg als je weet dat 79% van de werkzoekenden eerst gaat rondsnuffelen op jouw sociale media. Het is de manier bij uitstek om een blik achter de schermen te werpen.<\/p>\n

Laat dit niet links liggen en bekijk je social media accounts. Controleer of je activiteiten je bedrijfscultuur weerspiegelen en of je ze optimaal gebruikt om succesverhalen en leuke momenten met de buitenwereld te delen. Opnieuw: Zet in op jouw interne ambassadeurs!<\/p>\n

5. Test je eigen candidate experience<\/h3>\n

Candidate experience weerkaatst de gevoelens van een kandidaat tijdens het sollicitatieproces. Het gaat om de manier waarop potenti\u00eble kandidaten het merk van jouw bedrijf beleven vanaf het eerste contact tot het laatste, en verder. Elke stap tijdens het werven van kandidaten geeft jou een kans om hen te laten zien dat ze er toe doen.<\/p>\n

Probeer zelf even je wervingsproces te doorlopen alsof je solliciteert. Potenti\u00eble kandidaten zijn misschien aangetrokken door je werkgeversmerk , maar als het wervingsproces dat zij doorlopen daar niet aan voldoet, veranderen ze al snel van idee.<\/p>\n

6. Vertel verhalen<\/h3>\n

Echte verhalen van (echte) medewerkers die vooruitgaan en kansen krijgen in jouw bedrijf zijn de ideale wapens om jouw employer brand te promoten. Ga op zoek naar succesverhalen van medewerkers, maar ook van succesvolle samenwerkingen met klanten. Schrijf case studies, film testimonials, \u2026 Laat de buitenwereld zien hoe mensen zichzelf kunnen ontwikkelen binnen jouw bedrijf.<\/p>\n

7. Blijf je employer brand monitoren<\/h3>\n

Het is een goed idee om je medewerkers voortdurend om feedback te vragen. Dat kan via specifieke vragen tijdens functionerings-, evaluatie- en evolutiegesprekken, over enqu\u00eates tot interviews. Het lijkt misschien nutteloos, maar we leven in een constant veranderend HR landschap, dus iedere nieuwe werknemer of zelfs afgewezen sollicitanten kunnen voor nieuwe inzichten zorgen.<\/p>\n

<\/span>Om nog dieper in te gaan op deze tips en je employer brand verder te ontwikkelen, lees je best even onze whitepaper over de fundamenten van employer branding<\/a>. <\/span><\/p>\n

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\u00a0<\/span><\/h2>\n","protected":false},"excerpt":{"rendered":"

Employer branding is helemaal in! De It-girl (of boy) van […]<\/p>\n","protected":false},"author":8,"featured_media":8754,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[166],"tags":[],"class_list":["post-7802","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-employer-branding"],"acf":[],"yoast_head":"\n7 Employer branding tips - Jobtoolz - Applicant Tracking System (ATS)<\/title>\n<meta name=\"description\" content=\"Steeds meer organisaties en bedrijven willen zich in de markt zetten als \u2018#1 best employer\u2019. 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